General procedure for the synthesis of (E)-3-(3'-(adamantan-1-yl-4'-hydroxybiphenyl-4-yl)acrylic acid from methyl (E)-3-(3'-(adamantan-1-yl)-4'-hydroxy-[1,1'-biphenylyl]-4-yl)propenoate: the (E )-3-(3'-adamantan-1-yl-4'-hydroxybiphenyl-4-yl)acrylic acid methyl ester (3.28 g, 8.45 mmol) was added to a solution of LiOH-H2O (1.77 g, 42.25 mmol) in 340 mL of THF/H2O (1:1) and the mixture was stirred at room temperature overnight. After evaporation of THF, the mixture was extracted with hexane, acidified with 2N HCl and filtered to give 2.82 g (94%) of (E)-3-(3'-(adamantan-1-yl)-4'-hydroxy-[1,1'-biphenylyl]-4-yl)propenoic acid with a melting point of > 240 °C. 1H NMR (DMSO-d6): δ 1.74 (6H, s, 6Ad), 2.04 (3H, s, 3Ad), 2.12 (6H, s, 6Ad), 6.51 (1H, d, -CH, J=16.1Hz), 6.85 (1H, d, 1Ar, J=8.8Hz), 7.30-7.40 (2H, m, 2Ar). 7.55-7.63 (3H, m, 2Ar + CH), 7.70 (2H, d, 2Ar, J=8.0Hz), 9.54 (1H, s, -OH), 12.34 (1H, brs, -COOH).MS (m/z): 374 (M+, 100).